The first
constitute is exigence. Exigence specifies the audience to be addressed and the
change to be modified. This exigence can be strong/weak, real/unreal, familiar/
unfamiliar, etc. Exigence has to do with what prompts the writer to write in
the first place. An example of exigence is racism. It is a problem that
requires an audience, change, and discourse is required.
The second constitute is the
audience. Rhetoric always requires an audience, even if oneself or model mind
is this audience. Rhetoric needs an audience since rhetoric is “meant to
influence decisions and actions of those who mediate change and are capable of
being influenced by discourse”. For example, science and poetry do not require
an audience, since their audiences are not necessary.
On the other hand, things such as advertisements have a necessary audience in
which they must persuade the reader that he or she should buy the
advertisements product.
The final constitute is constraints.
This is that “every rhetorical constitution should have a set of constraints
made up of persons, events, objects, and relations which are parts of the
situation because they have the power to constrain decision and action needed
to modify the exigence”. Constraints somewhat serve as proof of something, and
are used to pressure decision. Sources of constraint include "beliefs,
attitudes, documents, facts, tradition, image, interests, motives and the
like."For
example, when a teacher asks a question out loud, he or she is requiring some
sort of change in the classroom, and this change is resolved when a person
answers.
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