Monday, October 20, 2014

Blog Post 7




In the text it explains that genre connects everything together in order to form multimodality. The multimodality ties the producers, composition, setting, and everything else all into one to exemplify the effect of the genre. It categorizes works of media with the audience. Such as, categorizing happy people with upbeat music or people who are depressed with a movie about depression or drama. My view of multimodality is a form of media that shows a form of an opinion or context by using some sort of media. My view of genre is what the category of that context falls under, such as, horror, etc. The actual definition of multimodality is "a theory of communication and social semiotics". Multimodality describes communication practices in terms of the textual, aural, and visual resources - or modes - used to compose messages. The actual definitions of genre is a "category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter. "The relationship between multimodality and genre in my eyes is that the genre of the context has an impact on the multimodality that you use. The sound effects, images, and word choice provided in each form of multimodality. It could be a book, story, video, music, newspaper, etc. For example, if I used a horror story and turned it into a video and used a lot of sound effects with a deeper tune to exemplify the genre horror then it would draw the audience in more. Genre theory focuses on audience and the effects that multimodality and genre have on them.

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