At first appearance, it seems that
the two concepts, genre and multimodality, are not related at all. However, when taken into a deeper
sense, the two are intertwined and have connecting meanings that demonstrate
similarity. Although genre and multimodality
have similarities, they also have differences as well. Firstly, as stated in
Appexndix II, genres “involve different
purposes, pleasures, audiences, modes of involvement, styles of interpretation
and text-reader relationships”. This goes along with the concept of multimodality.
The use of several different modes all work together in order to serve for
different purposes and audiences. Both genres and multimodality are used to
connect concepts, in hopes of communicating a message to a specific audience.
Every mode that is used in multimodality is used to serve a specific purpose.
Likewise, so is every genre. According to John Hartley, 'genres are agents of ideological closure - they limit the
meaning-potential of a given text’. Genres are intended to set a “filter”. People
will often choose a book that they want to read based on the genre of their own
choosing.
However, genres and multimodality are very different when
looked at separately. Genres are intended to narrow to one specific audience,
with one specific type of text, and one relationship. Genres are intended to
strain. On the other hand,
multimodality involves several different varying modes that all serve different
purposes. Although it is true that all these modes come together in hope of
communicating something with a meaning, individually all of the modes represent
something different and unique.
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