Wednesday, October 8, 2014

Blog post #6

Multimodality are works taken a step further than just text. Media such as audio, photographs, blogs, collages-- all analyzed and placed to convey a certain message on a platform that is relatable to a certain audience. Modes are basically the composition of mulltimodality, in a sense they are pieces that are arranged in different way to communicate that message.

Kress speaks logistically in terms of modes being coordinated across a platform. He generally wants meaning through composition and believes that certain kinds of the things come together in a particular way that best communicates what one is trying to say. But these modes must be looked at to be limited, as  society has deemed them to "become specialized to be the carrier of certain kind of information," like writing is to formality and is the same as gestures is to speech.

What I believe Wysocki is bothered by is the way Kress, formulates his composition to surround the human mind, taking into account what is "pleasurable" the audience, rather than what could actually be of use to the viewer. Kress views spatial arrangement in the instance, of society tending to read from left to right and where the image is on the left and the text is on the right. Limiting a device such as an image to be seen as not in time or stationary and therefore spatial, and video to be seen as more in time

Wysocki sees things or modes as "varied applications", it is moldable and formulaic in context to what is being presented. He denounces the notion of constraints placed on words or images. And,"to say that all these objects rely on a logic of space is to miss their widely varying compositional potentials." Though Wysocki may take the audience into account it is mostly to survey the opposite of what is pleasurable to the audience, he would rather note "what they might not expect, what they might not be prepared to see. "


 In the end, Wysocki simply aims to "treat the realm of modalities" as so divided so that it would be inviting us to see in directions we might otherwise want to question.

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