In Chandler’s “Game Theory”, genre
is defined as “typical forms of texts which link kinds of producer, consumer,
topic, medium, manner and occasion” and multimodality is defined as the
combination of multiple modes of communication that or used together in order
to relay a message”. Multimodality and genre are similar in that they both are
used in a grouping style in order to link an idea or concept together. Genre is
used to convey the image that the piece of work will be conveying across to its
audiences.
Based off the article both a genre
and multimodality are essential for creating a piece of work ad relaying a
message across to audience. Without one or the other, the message would not be
direct and would instead be misinterpreted. Both involve a relationship with
the audience and without a relationship with the audience the concepts behind
each theory could not be conveyed. From what I understood in the article, genre
is more of everything that it takes to create something, whereas mode is
everything that is already in it that helps the message it is trying to
communicate. Relying on genre to create something solely will not work, just as
using mode on its own will not be effective in the medium. It is when the two
are coupled together that a message can successfully be communicated, as
multimodality will group all every mode together to compose the inner workings
and genre will take hold of everything around the mode.
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