Blog Post #7

In the article is stated genre was "[a] typical form of text" that adds "control of behavior of producers of such text, and the expectations of potential consumers." The quote explains that genre has become a sort of formulaic type of writing for a novel or television show or movie and has thus become less innovative. The reason for this is because their old formula worked good the first time so they see no need to change it, but with the introduction of multimodality and people catching on to shows and books with similar plots this has been changing. In doing so mulitmodality shifts genre to become more original and create more interesting ideas, an example of this has come from the Computer Age. With the introduction of computers, it allows viewers and readers to give their own thoughts on the books and television and movies they watch and state their  own opinions on the mediums. These bloggers play a significant role in the writers eyes because they often blog about what they feel needs to change in the show to make it more successful and standout from all the others. As well, they can give praise to shows that are already doing well and thus bring a new audience to the books, films, or movies. Mulitimodality has therefore given genre writers a helpful hand in making their work more accessible to others.