Wednesday, October 8, 2014

Blog #6

Multimodality is the combination of several modes in order to communicate meaning. In order to understand multimodality, one must understand the function of a mode. A mode is the form in which one chooses to display their message, whether it is from media, writing, audio, etc. Therefore, multimodality is the selection of different modes put together in order for the reader to best comprehend the meaning behind a piece. According to Kress, one mode alone will not suffice when attempting to get across a message, which is where multimodality comes into play. The combinations of modes depend upon the interest of the audience. An audience’s interest and ability to comprehend is influenced by societal conventions already established.

            According to Kress, space and time are the ways in which modes are presented to the reader and vary depending on the meaning the author wants the audience to comprehend. As a result, space and time create the effect behind the mode. One deciphers the mode they want to utilize based upon the space and time which will most productively reach the reader. Therefore, things are displayed how they ought to be in a way that makes sense to the audience.

            Although Wysocki agrees that how space and time are utilized does affect our understanding, in contrasts, Wysocki also believes that space and time are not limited in the sense that Kress presents. Wysocki argues that space and time are altered and manipulated into multiple forms. With these inventive forms, the author can use space and time in unexpected ways to spread their message to the reader. As a result, space and time are not chained to creating one effect, but instead, can be used several ways to create several effects. 

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